Artha Sejati Ananda

Artha Sejati Ananda




UPM - Madrid


POLIMI - Milan



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Artha Sejati Ananda on LinkedIn


Artha Sejati Ananda is Assistant Professor and Faculty Member at Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, where she is also currently holding a role as a subject content coordinator at the Creative Marketing Program.

Artha holds a Ph.D. in Engineering Management from Politecnico di Milano since October 2017 and Ph.D. (Cum Laude) in Industrial Management from the Universidad Politécnica de Madrid since July 2019. She obtained her Master of Science in Electrical Engineering from University of Twente, The Netherlands. She earned her Bachelor degree in Electrical Engineering with Telecommunication Engineering minor from University of Indonesia.
Prior to her research and academic activities, Artha had working experiences as professional with various roles within telecommunication, IT, and oil and gas industries in Jakarta. Her professional roles were systems engineer (Mastersystem Infotama, 2000), radio network engineer (Telkomsel, 2000), systems engineer, technical sales, and procurement specialist (Schlumberger, 2000-2002, 2006-2013).

Artha’s research activities are primarily centered on strategic marketing and consumer behaviour, social media marketing, branding, and fashion marketing. Artha is currently active in supervising master’s theses and research. She has published her research in Asia Pacific Journal of Marketing and Logistics, International Journal of Web Based Communities, and Journal of Innovation and Knowledge; aside in several international conference proceedings.









Ananda A.S., Hernández-García Á., Acquila-Natale, E., and Lamberti, L. (2019), “What makes fashion consumers “click”? Generation of eWoM engagement in social media”, Asia Pacific Journal of Marketing and Logistics, 31(2), pp.398-418.

Ananda A.S., Hernández-García Á., Lamberti, L. (2017), “SME fashion brands and social media marketing: From strategies to actions”, International Journal of Web Based Communities, 13(4), pp.468-498.

Ananda A.S., Hernández-García Á., Lamberti, L. (2016), “N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations”, Journal of Information & Knowledge, 1(3), pp.170-180.

Current research:

Social media marketing; Consumer behavior in fashion; Fashion marketing